The new Academy logo

Students mood boards

From students' thoughts to finished design.

A new Academy needs a new look. Back in late 2008, groups of students started thinking about how Strood Academy should look. Ideas and thoughts were gathered and mood boards created alongside encouragement from both the Sorrell Foundation with their joinedupdesignforschools programme and students from UCA, our lead sponsor.


Rye Design logo development boards

Rye Design, a locally based design agency, were then commissioned to design and develop a logo style from the students thoughts thought to a workable solution. Many of the students created ideas using stylised 'S' graphics and others used the river for inspiration. By combining both thoughts we now have a distinctive and unique brand that works for the Academy anywhere it is used; on uniforms and paperwork through to the website and on campus signage.


Strood Academy letterhead and business card